وظایف:
تدوین استراتژیهای بازاریابی و فروش:
مدیریت و اجرای برنامههای بازاریابی:
جمعآوری و تحلیل دادههای بازار:
مدیریت فرایندهای برندینگ:
طراحی و مدیریت کمپینهای تبلیغاتی:
بهکارگیری ابزارهای اتوماسیون و دیجیتال:
اندازهگیری و کنترل عملکرد:
مدیریت بودجه:
شرایط احراز:
تواناییها و مهارتها:
Educational Qualifications:
Bachelor’s degree in Marketing, Management, Communications, or related fields.
Preference will be given to candidates with a background in Polymer, Chemical, or Materials Engineering who have up-to-date experience in marketing.
Gender:
Open to both male and female candidates.
Work Experience:
A minimum of 8 years of professional experience in marketing and branding, particularly in the oil, gas, petrochemical, refinery, and chemical industries.
Responsibilities:
Developing Marketing and Sales Strategies:
Planning and developing marketing and sales strategies for the company based on market analysis and alignment with organizational goals.
Managing and Executing Marketing Programs:
Overseeing and executing comprehensive marketing and market development programs through projects, initiatives, campaigns, and events.
Market Data Collection and Analysis:
Gathering and analyzing market data related to products, competitors, and customers, and providing strategic and operational solutions for market development and sales growth.
Brand Management:
Managing brand-related processes, including brand positioning and development.
Designing and Managing Advertising Campaigns:
Designing and managing BTL and ATL advertising campaigns to enhance brand awareness and generate demand.
Utilizing Automation and Digital Tools:
Implementing and utilizing automation and digital tools in marketing, sales, and customer relationship management (CRM).
Performance Measurement and Control:
Continuously measuring, monitoring, and controlling the impact of execution programs on sales performance using key indicators and improving them.
Budget Management:
Managing the budget and expenses related to marketing and market development.
Skills and Abilities:
Strategic Thinking, Analysis, and Problem Solving:
Ability to develop strategies and conduct in-depth market and competitor analysis.
Communication and Public Relations Skills:
Effective communication skills with strong public relations both inside and outside the organization.
Market Research and Performance Evaluation:
Proficient in conducting market research and evaluating marketing performance.
Customer Relationship Management (CRM):
Mastery of CRM processes and tools.
Digital Marketing Tools:
Experience with digital marketing tools, data analysis, social media, SEO, and SEM.
Project Management:
Knowledge and ability in project management with a creative and innovative mindset.
Dynamic and Up-to-Date Attitude:
A dynamic attitude with a keen interest in continuously updating knowledge and information.
Fluency in English:
Full proficiency in English is required.
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