Market Research Manager| B2B

Digikala is Iran's first and largest reference for reviewing and selling goods online. In Digikala we are looking for big dreams and know that achieving big dreams comes through cooperation, discipline, friendship, and empathy.

In our journey, we rely on our values which are Customer Centricity, Team Work, Drive for Excellence, Result Oriented, and Builder Approach.

Position Overview:

We are seeking a highly analytical and strategic Market Research Manager to B2B Business Line in Digikala. The ideal candidate will be responsible for conducting comprehensive market research to inform business decisions and drive growth.

Key Responsibilities:

• Conduct in-depth market analysis to identify trends, opportunities, and competitive landscape.
• Design and implement qualitative and quantitative research methodologies, including surveys, focus groups, and interviews.
• Analyze data and present findings through detailed reports, presentations, and visualizations.
• Collaborate with cross-functional teams to develop and refine business strategies based on research insights.
• Gather and interpret consumer insights to guide product development, marketing strategies, and customer experience improvements.
• Manage relationships with external research vendors and ensure the quality and timeliness of deliverables.
• Oversee the market research budget and ensure cost-effective use of resources.

Requirements:

• Bachelor’s degree in MBA, Statistics, or a related field. Master’s degree preferred.
• Minimum of 5 years of proven experience in market research or a related field.
• Strong analytical and critical thinking skills.
• Proficiency in statistical software and data analysis tools (e.g., SPSS, SAS, R).
• Ability to manage multiple projects and meet deadlines.