Job Description:Here at Tara, we are transforming the FinTech industry by providing innovative credit solutions for everyone. While keeping abreast of fast-paced growth of innovative financial services, we take meticulous care of our relationship with our audience, customers, employees, and all other stakeholders to improve their quality of life.Right now, we are hiring a motivated, data-driven, and proactive senior digital marketing specialist. In this role, you are going to manage all Tara digital marketing activities including performance-driven advertisement, display ads, online marketing campaigns, as well as monitoring all digital touchpoints and generating related dashboards and reports. This job requires taking actions on a daily basis, like starting and monitoring digital marketing activities, keeping contacts with our advertisement partners, monitoring business KPIs and investigating anomalies in trends, in regards with our performance targets.Here below are some of this role’s responsibilities:Manage all Tara’s digital advertisement activities and ongoing digital marketing campaigns to better initiate, execute, and monitor progressDefine outbound and inbound digital marketing activities, exploiting available resources and budget while suggesting new channelsDesign and execute digital marketing campaigns in collaborations with other teams to achieve business targetsOversee and maintain Tara’s digital presence through all touchpoints to optimize performance based on data analysisDiscover and optimize customer journeys to plan and execute marketing automation activitiesGenerate monitoring dashboards to keep track of business every day trends and generate reportsCreate trackable URLs, effective call to actions, web/app tags and events, as well as working with performance and analytical toolsCollaborate with other marketing teams like content and design for in time delivery of all requirementsEstablish productive partnerships with Tara merchants to plan and execute co-branding activitiesMonitor paid, earned, shared, and owned digital channels to optimize conversion rates and increase return on ads spentHere are some hints and requirements we find useful to be successful at this role:Up to date knowledge of digital marketing conceptsExpertise in digital advertisement platforms and panelsBroad skill in using tracking and analytics toolsWorking knowledge in digital performance optimizationPrevious experience with marketing automation toolsAdvanced analysis and reporting skillsIf you find this job opportunity challenging enough, and have a feeling that this could fit to your interests, do not hesitate to apply.Gender: AnySeniority Level: Senior expert