Senior ECRM & Marketing Automation Specialist

About Asan Pardakht

At Asan Pardakht, we are revolutionizing the digital landscape with our cutting-edge payment application and super app. We provide an all-in-one solution that simplifies everyday transactions and connects users with essential services. We are looking for an experienced and passionate Senior ECRM & Marketing Automation Specialist to execute our marketing initiatives and help drive growth, retention, and engagement across multiple platforms.
Key Responsibilities:
 
Campaign Execution:

-          planning and executing ECRM campaigns ( SMS, push notifications,…).

-          Set up and deploy campaigns using WebEngage and marketing automation tools.

-          Craft impactful and persuasive copy for push notifications, SMS, and other automated campaigns. Ensure the messaging resonates with diverse customer segments, encourages conversions, and enhances overall brand perception.

-          Using segmentation techniques (such as RFM) to create targeted

-          Develop and execute incentive programs, including creating and distributing promo codes, to drive user actions and improve campaign effectiveness.

Data Management:

-          Collaborate with the data team to segment customer databases for targeted campaigns.

-          Monitor data quality and assist in maintaining updated customer profiles.

Performance Analysis:

-          Track, measure, and report on campaign performance (e.g., open rates, CTR, CR).

-          Identify opportunities for optimization and suggest improvements based on data insights, including creating and distributing promo codes.

Customer Journey Optimization:

-          designing customer journeys to enhance the user experience and increase engagement.

-          creating loyalty and retention strategies tailored to customer needs.

A/B Testing:

-          Execute A/B testing on subject lines, content, and campaign strategies.

-          Analyze results to improve future performance.

Cross-Functional Collaboration:

-          Work with Business, product, and Data teams to align CRM initiatives with overall business goals.

-          Provide support for promotional campaigns, including seasonal and special offers.

Required Qualifications:

   - 3-5 years of experience in digital marketing, with a hands-on experience in eCRM and marketing automation for mobile apps and multi-service platforms.

   - Proficiency with platforms like WebEngage, AppMetrica, Google Analytics, Google Tag Manager, and Looker Studio, including experience in setting up, managing, and analyzing automated campaigns.

   - Experience working in fast-paced environments where testing, iteration, and optimization are critical to success.

   - Ability to quickly adapt to changing market trends and customer behaviors.

Educational Background:

A degree in Marketing, Business, or a related field is a plus, but not required. What's most important is your proven experience in digital marketing