مدیر بازاریابی تجاری | Trade Marketing Manager

درباره شغل:

مدیر بازاریابی تجارت به شرکت کمک می کند تا از طریق اجرای استراتژی های فروش و بازاریابی در کانال های مختلف آگاهی از محصولات Danone را ارتقاء دهد و از فروش های مختلف از POS استفاده کند. کانالها. فرمت ها.
- برنامه ریزی و طراحی فعالیتهای BTL برای مشتریان کانون تجاری.
- طراحی ، برنامه ریزی و نگهداری دارایی های شرکت در POS ، ویزیت های میدانی و کنترل عملکرد TMS و TMR. دانش:

- تجربه در شرکت های چند ملیتی یک به علاوه
- مهارت های تجزیه و تحلیل شکاف در فعالیت های تجاری
- توانایی بودجه و تعیین تقویم تجارت
- مهارت های ارتباطی و مذاکره
- مهارت های رهبری

- روان در زبان انگلیسی

- و غیره ، به خصوص در زمینه POWERSPONCENT ، و غیره.

About the Job:

The trade marketing manager will help the company promote awareness of Danone products through the execution of sales and marketing strategies in different channels and support sales from the POS.

Responsibilities:

• Annual planning to advance goals based on marketing key strategies and the allocated budget.
• Designing in-store activities based on marketing campaigns and existing brand and product gaps in the sales fields of all channels.
• Constant communication with the sales team to check the demands of the field force.
• Regular periodic follow-ups with the purchasing team and relevant suppliers to analyze the progress of the projects.
• Planning the production and implementation of POSM for all channels.
• Monitoring the process and performance of trade activities on a monthly and quarterly basis.
• Controlling the annual budget and planning BTL plans in FY formats.
• Planning and designing BTL activities for business hotspot customers.
• Designing, planning, and maintaining the company's assets at POS, field visits, and performance control of TMS and TMRs.

Requirements:

• At least a Bachelor's degree in Marketing, Business Management, or other related fields
• 3 to 5 years of experience in sales and trade marketing management.

Experience and Knowledge:

• Experience in multinational companies is a plus.
• Gap analysis skills in trade activities.
• Ability to budget and set a trade calendar.
• Communication and negotiation skills.
• Leadership skills.
• Ability to work in a fast-paced environment with short deadlines.
• Fluent in English.
• Fluent in MS Office, especially PowerPoint, Excel, Word, etc.
• Ability to travel within Iran.