Marketing Strategy & Execution:
· Develop and execute growth-driven marketing strategies to increase brand awareness and customer acquisition.
· Define and optimize the customer journey to maximize retention and engagement.
· Lead multi-channel marketing campaigns (ATL, TV, digital, social media, performance marketing, influencer collaborations).
Performance Marketing & User Acquisition:
· Plan and manage paid advertising to drive high-quality leads.
· Implement SEO & content marketing strategies to improve organic traffic.
· Analyze CAC, LTV, ROI, and optimize budget allocation.
Branding & Community Building:
· Develop and maintain a strong brand identity and positioning in the gold trading and fintech space.
· Create engaging content, newsletters, and social media campaigns to build trust with users.
· Work with influencers and financial content creators to promote
· the platform.
Data-Driven Growth & Optimization:
· Use analytics tools (Google Analytics, Hotjar, Amplitude) to track user behavior and campaign performance.
· Optimize the onboarding funnel to improve conversion rates.
· Collaborate with the Product & Tech team to enhance user experience (UX/UI).
Team Leadership & Collaboration:
· Build and lead a small but agile marketing team (content, social media, performance marketing).
· Work closely with founders, product, and sales teams to align marketing efforts with business goals.
Qualifications & Skills:
· 5+ years of experience in marketing (preferably in fintech, e-commerce, or investment platforms).
· Strong knowledge of performance marketing, SEO, content marketing, and brand strategy.
· Experience in growth hacking, A/B testing, and data-driven decision-making.
· Hands-on experience with tools, and automation.
· Passion for finance, investment, and digital products (gold & crypto experience is a plus).
· Excellent leadership, communication, and analytical skills.
· Ability to thrive in a fast-paced startup environment.
Perks & Benefits:
· Competitive salary + performance-based bonuses
· Flexible working hours (Hybrid/Remote options)
· Opportunity to shape the future of online gold trading