Radman is a forward-thinking organization dedicated to delivering innovative marketing solutions. We are looking for a skilled and motivated individual to help us take our digital marketing efforts to the next level through automation and data-driven strategies.
Key Responsibilities:
- Plan, execute, and optimize Google Ads campaigns to maximize ROI and achieve business objectives.
- Design and implement marketing automation workflows to streamline processes and improve efficiency.
- Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and other relevant platforms.
- Collaborate with cross-functional teams to develop and execute integrated digital marketing strategies.
- Stay up-to-date with the latest trends and best practices in digital marketing, automation, and ad tech.
- Troubleshoot and resolve issues related to campaign setup, tracking, and automation tools.
- Generate detailed reports and provide actionable insights to improve campaign performance.
Qualifications:
- Proven experience in managing Google Ads campaigns (Search, Display, Video, etc.).
- Strong knowledge of marketing automation tools (e.g., HubSpot or similar).
- Familiarity with tracking and analytics tools such as Google Analytics, Google Tag Manager, and Data Studio.
- Understanding of A/B testing, conversion rate optimization (CRO), and lead nurturing strategies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills to work effectively with teams.
- Certifications in Google Ads, Google Analytics, or marketing automation platforms are a plus.