Gender: AnyAge: From 30 to 40Seniority LevelManager: Required Experience YearBetween 5 to 8 yearsWorking days: Saturday to WednesdayJob DescriptionAs the Head of blu SME Marketing, you will be responsible for building a dedicated marketing team. You will lead and motivate our SME marketing team to achieve growth through client-centric strategy and build brand loyalty. You will be responsible for defining and executing strategies that drive brand awareness, acquisition, retention, sustainable growth and market share to position blu SME brand positively in the market. This role requires a strategic thinker with a strong understanding of the B2B and SME market, digital marketing expertise, leadership and the ability to manage cross-functional teams effectively.Key Responsibilities:Client-Centric Strategy: Define and communicate a strategy that aligns with our vision, focusing on sustainable income growth, retention and digital innovationMarket Analysis: Evaluate market research, competitor information, and client surveys to develop action plans for client successKPI Development: Create and monitor KPIs to ensure ROI on all marketing campaigns is on trackCustomer Acquisition and Retention: Assist in building and maintaining strong acquisition and through effective marketing channels (e.g., digital, content, events and webinars) and cross-team referralsAnalytical Mindset: Evaluate and analyze data to identify pain points and adapt strategies for improved campaign performance. Conceptualize and experiment with new campaigns for enhanced revenueReporting - Prepare and provide regular business reviews (including but not limited to CRM) to the leadership team regarding strategic initiatives, performance against targets, etc. highlighting successes, challenges, roadblocks and actionsCollaboration: Collaborate with cross-functional teams to develop annual plans and quarterly budgetsBrand Positioning: Ensure our brand is well-positioned in the market and share client success stories internally and externallyTeam Leadership: Build, lead, motivate, and develop the blu SME Marketing team to foster a high-performing, client-centric cultureQualifications:8+ years of proven experience in leading a collaborative team across Marketing, Business Development, Client Intelligence, and DigitalStrong track record of developing and implementing successful B2B strategiesExtensive knowledge of marketing strategies, channels, and brandingPassion for digital technologies and innovative thinkingExtensive experience in a B2B related industry, with a track record of developing and executing B2B marketing campaignsExcellent communication, problem-solving, analytical, and interpersonal skillsAbility to manage multiple responsibilities and work with diverse personalities and cultural backgroundsBenefits:Work from home optionFlexible working hoursTraining courses, Professional development opportunitiesMilitary service project (Limited)Supplemental health insuranceTeam-building budgetPerformance-based bonusesOccasional GiftsLoansLunch subsidies