Senior Paid Acquisition Specialist

We are looking for a Senior Paid Acquisition (Performance Marketing) Specialist to join us. In this position, you will be a member of a team that manages one of the largest Google Ads budgets in Iran and have the opportunity to make an impact by improving the processes and results. You work with business and product owners to deliver excellent results at Alibaba as the leader of travel market in Iran.  If hunger for getting better is in your DNA and you believe in the growth mindset, you belong here.
 
Responsibilities

• Handling the whole process of paid search from automated setup and update to optimization and reporting
• Ideate and Plan cross-functional A/B tests on landing pages to increase CR.
• Maintaining the reporting infrastructure and implementing changes to generate better insights from data.
• Analyzing performance data to get actionable insights
• Managing tracking infrastructure (GA4 and Ad trace + Google Ads Conversion Tags) and initiating necessary changes with the help of other teams
• Researching on best practices and new trends
   

Requirements

• Solid experience with Google ads is a must (search / display)
• Great problem-solving skills and a keen eye for details and creative solutions
• Great project and time management skills
• Flexible, adaptable, and agile in the face of changes and challenges
• Ability to organize recurring and ad hoc tasks and different projects for the team.
• Expertise with Google Analytics and Google Data Studio is a must.
• Familiar with automation solutions like Google Ads scripts and ideally Google Apps Script
• Knowledge of analysis tools like Python and Tableau is an advantage.